Resume

It all comes down to understanding what your customers truly care about.

What I'm really good at: finding new and unique projects and products that directly add value to the bottom line. I have a knack for understanding a target market and what they care about...what drives them to make decisions.

What I'm really bad at: beach volleyball. Seriously, don't ask me to play.

My background is varied. I've worked across multiple industries working with companies of various sizes. This has given me a chance to have a more holistic view of marketing and everything underneath that umbrella. This allows me to build strong and long lasting brands. I like to think I've lived multiple lifetimes already in my career. Here are a few industries that I have spent time in:

• Entertainment and B2C Marketing, Branding, and Licensing.
• Technology startups and SaaS Business Development and Marketing.
• Food, Beverage and Hospitality Product Development and Retail Sales.

I’ve managed teams of up to 15 people local, remote, and global. I think good humans are the secret sauce in any business. I’ve worked with budgets up to $50MM that use both traditional and digital marketing spend.

Say Hey

Email me or find me on LinkedIn.

Balance is a set-it and forget-it SaaS investment platform that I founded.

As the Director of Business Development for ExtremeTix (now ETix), I worked with some of the largest events and museums in the World. Training our clients and selling our features was a big part of my job.

Television Appearance promoting a new product launch.

Write up from taking Hulk Hogan to Walmart HQ

Print marketing piece for new campaign created and launched

Vintage Double Decker bus advertising profiled on television

Jurassic Park Products

When a chicken nugget manufacturer called to say he had “one million pounds of extra chicken” we brainstormed what to do. We launched a whole line of JP products, including hot dogs (fail), lunchables called “Lunchasaures Rex” (did ok), and Dino Nuggets. The nuggets had $250 million in sales country-wide.

Hogan Energy

Have you ever taken Hulk Hogan to a meeting? I have. The Hulkster was the ultimate team player to get his product sold at retail. From packaging design to selling into retail, “whatcha gonna do, when Hulkamania runs wild on you!”

Barrett-Jackson Garage

As the Director of Licensing and Branding at Barrett-Jackson, I had creative control to create and launch any and all products that made sense with our brand name. From garage cabinets, to car polish and wax, to a line of Sherwin Williams car paint, there was an entire line of products in Pep Boys.

Team outing to Lake Tahoe. Happier team members = More productive team members. I believe in collaboration and appreciation.

From ideation, to partnership with AIG (one of the world’s largest insurers), to developing a brand new financial product, to launch.

Taking a service and turning it into a product at Costco. I’ve done this for two different businesses now. Added $100K to bottom line in less than a year.

When marketing to millennials, why WOULDN’T one make and sell a Flamin’ Hot Cheetos pizza?!

Signage, and opening a brand new concept restaurant! All of the logos, signage, menu boards, and publicity.

Merch from A to Z. Part of branding at every company. I’ve sold over $2M of merch in 13 days.

"Jade is very thoughtful. She's a good listener. She remember things that are important to people and make them feel special."

"Jade is very thorough....bordering on neurotic. She thinks about all the details involved."

"Outside the box thinking...that's how I would describe Jade. But in a linear way. She ideates, figures out solutions, and then thinks through the steps necessary to achieve the desired outcome."

"Jade uses a lot of critical thinking skills. She's strategic, asks a lot of questions, and likes to have all the information before making a decisions."

"One of Jade's best attributes is her curiosity. She is always reading to the ends of the earth on something new that she has found interest in. She knows a lot about a lot."

"Jade is silly. She likes to joke and have fun. And she's that weirdo that is an office high-fiver."

"Jade is a bad food sharer. Don't take fries off her plate unless you want the death stare."

"Adventurous, that's how I'd describe Jade. She's well traveled and has a lot of different interests."

I came to create magic.

The Human Behind →

Pulling rabbits out of a hat.

My Life’s Work →

Casting spells with words.

My Articles →